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Product Design:
The Haht Company
client: The HAHT COMPANY
Location: Paterson, NJ
The Haht Company is a New Jersey-based small business that makes hand-made, small batch, non-alocholic mixers that bring bold flavors and natural ingredients to your cocktails (or mocktails).
contributions:
Label Design
Production
Branding
I also created the logo.
The 'spicy industry' is inundated with overused visual cliches​ expressing 'heat'. So when entrepreneurial extraordinaire Tracey Alexander asked me to help out with some product labels for her line of spicy products, I had two requests:
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Please, please no cartoon devils.
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No characters blowing fire out of their mouth because this stuff is SO SPICY.
She agreed to this reasonable request​, and I created a set of colorful, high contrast labels that would pop on store shelves.
I worked directly with Tracey developing the branding, product labels and marketing materials for her product line. Through her tireless efforts, The Haht Company continues to grow!
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