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Product Design:
The Haht Company
client: The HAHT COMPANY
Location: Paterson, NJ
The Haht Company is a New Jersey-based small business that makes hand-made, small batch, non-alocholic mixers that bring bold flavors and natural ingredients to your cocktails (or mocktails).
contributions:
Label Design
Production
Branding
I also created the logo.
The 'spicy industry' is inundated with overused visual cliches expressing 'heat'. So when entrepreneurial extraordinaire Tracey Alexander asked me to help out with some product labels for her line of spicy products, I had two requests:
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Please, please no cartoon devils.
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No characters blowing fire out of their mouth because this stuff is SO SPICY.
She agreed to this reasonable request, and I created a set of colorful, high contrast labels that would pop on store shelves.
I worked directly with Tracey developing the branding, product labels and marketing materials for her product line. Through her tireless efforts, The Haht Company continues to grow!
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